Business Builder

Blogging is more than just a fad, it is key to your Internet Marketing success; it's one of the most fantastic tools you can use to literally drive tons of traffic to your web site, thus increasing sales.

What the Heck is a Blog? Simply put, a blog can be described as an online newspaper or journal.

Wikipedia Definition: "Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. Most blogs are interactive, allowing visitors to leave comments and even message each other via widgets on the blogs and it is this interactivity that distinguishes them from other static websites."

The style of a blog depends on the individual; it is very personal, as if you were having a conversation with a friend.

The Plus Side of Having a Blog

Your blog is your reputation builder and a way to establish an online presence. By having a blog or two or three (how many you have is up to you) you will actively participate in the online conversation, instantly connecting with other bloggers in your niche.

Overtime, as you ask questions and provide substantive responses, you will establish yourself as an expert in your niche market.

Establishing an online presence through blogging builds trust. Guess what happens when people trust you? They are more willing to do business with people they feel they can trust, and this trust is built by interacting with them on your blog.

Your postings can become an information source that is relevant to them personally, you can provide timely, substantive information and they will look to you as a subject matter expert based on the quality of your responses.

Don't forget to add the all important link post to your web site on your blog. This will direct your visitors to another place where they can become more informed or see products you have to offer.

Now that you have built your reputation and trust, let your blog visitors know when you have new products for sale, chances are they will buy from you because you have proven that your are trustworthy and have something worthwhile to offer.

Now your credibility is firmly established!

Starting a Blog is Easy

Start with a FREE blog platform, just check out "The Blogging Profits Start up Guide," there are many listed in this FREE download. Set up your account, choose a theme, which is the background color image for your blog, take time to carefully review the choices, and choose one that is eye-catching. Don't be afraid to periodically change your blog, keep it fresh by adding content, once you get the hang of it you will find it is very simple to use.

Update Regularly with Fresh Content

Fresh content will get you a steady stream of readers, keeping your blog updated on a regular basis could time-consuming but the end results will be worth the extra effort. The rule of thumb is to add new content on a weekly basis or more if you have the time.

Here's another tip, if your schedule does not permit you to keep your blog current, consider hiring a freelance writer or ghostwriter to do the blog for you.